Matcha Guides
What Is Ceremonial Matcha? Complete Guide
The phrase “ceremonial matcha” is everywhere. You see it on premium tins, café menus and online stores, yet very little content explains what it should...
Maison Genkai
Journal
Reflections on ritual, presence, and the objects that ground us
Matcha Guides
Matcha in Switzerland: Why Prices Vary So Much
A budget matcha on a broad marketplace and a smaller premium tin from a focused tea house can look absurdly far apart on price.
Maison Genkai
Matcha Guides
Matcha Gift Set: The Perfect Christmas Gift
Giving matcha as a Christmas gift can be brilliant or completely forgettable. It is brilliant when the set is built around a real use case, coherent tools and...
Maison Genkai
Matcha Guides
Spring Detox: Matcha as a Wellness Ally
“Detox” is one of the most misused words in wellness marketing. It often promises that a powder, juice or short reset can somehow “clean” the body in a few...
Maison Genkai
Matcha Guides
Is Matcha a Miracle Product? (Spoiler: No)
No, matcha is not a miracle product. Sorry to disappoint you. If you landed here hoping to read that matcha would transform your health, help you lose 10 kilos...
Maison Genkai
Matcha Guides
Hojicha: The Roasted Japanese Tea Nobody Knows About (Yet)
If you've been paying attention to the Japanese tea world, you've probably heard of matcha. It's everywhere: in cafés, all over Instagram, in latte recipes.
Maison Genkai