Retail & concept stores

Matcha for retail and concept stores

Maison Genkai supplies boutiques, concept stores, fine food shops and premium retail spaces looking for Japanese matcha that is easy to explain, reliable in stock and coherent on shelf.

A clear retail assortment

For a store, matcha needs to be easy to present: origin, grade, use case, price and product promise. We help teams build a short assortment that sells without overloading the shelf.

What to confirm before ordering

-Target price positioning and shelf margin.
-Number of references to present without complicating the purchase.
-Simple talking points for the sales team.
-Expected rotation and restock from Switzerland.

Retail applications

Premium resale

Retail formats for customers who want to prepare matcha at home.

Japanese tea corner

Matcha, hojicha and accessories for a coherent ritual-based shelf.

Gifts and boxes

Selections for holidays, gifting and seasonal assortments.

Marque propre

Projects can be discussed for boutiques or brands with suitable volume.

Retail terms

Minimum order: 500 g per reference
Swiss delivery: 48 to 72 h from Colombier (NE)
Indicative margin: Retail coefficient x2 to x2.5 depending on positioning
Shelf life: 12 months sealed, kept away from light

Recommended range

Retail usually performs better with a few well-explained references than with an overly broad assortment.

Ceremonial matcha retail

Premium reference for customers looking for pure taste and ritual.

Premium matcha retail

Good choice for home latte, gentle cooking and matcha discovery.

Hojicha powder

Differentiating complement for roasted lattes and low-caffeine use.

Create a retail selection

Tell us about your store, positioning and desired volume. We will help you build a short, clear assortment.

FAQ for retailers

Do you offer formats suitable for resale?

Yes, we can supply retail references and discuss suitable formats depending on the sales channel.

Can you help our team explain the grades?

Yes, we provide simple guidance on origin, uses and grade differences.

Can you support an own-brand project?

Yes, depending on volume, packaging and CH/EU labelling constraints. It is not a core offer.

What is the typical retail margin on matcha?

The retail grid is built on a x2 to x2.5 coefficient depending on store positioning. Gift sets and bundles help lift average basket value.

Do you provide point-of-sale support material?

Yes: origin and use case sheets, shelf layout suggestions, preparation diagrams. We adapt to your brand and main language.

How long does matcha keep on shelf?

Sealed, around 12 months kept away from light and at stable temperature. Once opened, 2 to 4 months in cool storage. Hojicha keeps longer.

Is the matcha labelled for Switzerland?

Yes, technical sheets and labels meet CH/EU requirements. For own-brand projects we support labelling compliance on request.

Other B2B use cases

Maison Genkai supports other types of professionals in Switzerland. Browse the dedicated pages per segment.

Cafés & restaurants