
Matcha Guides
Matcha Gift Set: The Perfect Christmas Gift
Giving matcha as a Christmas gift can be brilliant or completely forgettable. It is brilliant when the set is built around a real use case, coherent tools and...
Maison Genkai
Reflections on ritual, presence, and the objects that ground us

Giving matcha as a Christmas gift can be brilliant or completely forgettable. It is brilliant when the set is built around a real use case, coherent tools and...

“Detox” is one of the most misused words in wellness marketing. It often promises that a powder, juice or short reset can somehow “clean” the body in a few...

No, matcha is not a miracle product. Sorry to disappoint you. If you landed here hoping to read that matcha would transform your health, help you lose 10 kilos...

If you've been paying attention to the Japanese tea world, you've probably heard of matcha. It's everywhere: in cafés, all over Instagram, in latte recipes.

Hojicha and matcha. Two Japanese names, two teas from the same plant, and yet two completely different experiences.

What Is Ichigo Ichie? In Japanese, ichigo ichie (一期一会) translates literally to "one time, one meeting.

What Is Omotenashi? The word omotenashi is often translated as "Japanese hospitality," but that translation falls a bit short.

The Concept of Shun: Everything in Its Time In Japanese, shun (旬) refers to the moment when a food is at its peak.