Matcha Guides
Matcha Benefits: 10 Science-Based Reasons to Drink Matcha
Searches for “matcha benefits” usually lead to one of two extremes: miracle claims or content so vague it cannot help anyone buy or use the product well.
Maison Genkai
Journal
Reflections on ritual, presence, and the objects that ground us
Comparisons & Reviews
Matcha vs Coffee: Which One Should You Choose?
Asking whether matcha or coffee is better usually leads to a bad comparison. Most people reduce the question to caffeine alone, even though taste, routine,...
Maison Genkai
Matcha Guides
How to Choose Matcha: 2026 Buying Guide
Buying matcha in 2026 is harder than it should be. The market is broader, the word “ceremonial” appears everywhere, prices vary wildly, and many shops mix very...
Maison Genkai
Matcha Guides
Matcha and Weight Loss: Myth or Reality?
“Does matcha help with weight loss?” is one of the most searched questions around the product, and also one of the easiest to answer badly.
Maison Genkai
Matcha Guides
What Is Ceremonial Matcha? Complete Guide
The phrase “ceremonial matcha” is everywhere. You see it on premium tins, café menus and online stores, yet very little content explains what it should...
Maison Genkai
Matcha Guides
Matcha in Switzerland: Why Prices Vary So Much
A budget matcha on a broad marketplace and a smaller premium tin from a focused tea house can look absurdly far apart on price.
Maison Genkai
Comparisons & Reviews
5 Matcha Café Addresses to Know in Switzerland (2026)
Matcha in Switzerland is no longer confined to home use. It has entered cafés, craft coffee bars and hybrid hospitality spaces where execution finally matters...
Maison Genkai
Japanese Culture
The Art of Japanese Tea: Wabi-Sabi and the Tea Ceremony
Talking about Japanese tea without talking about wabi-sabi usually means missing the layer that gives the ritual its depth. Tea is not just a drink.
Maison Genkai
Recipes
Iced Matcha: 5 Recipes for Summer 2026
Summer is probably the best season to convert matcha skeptics. Once you take matcha out of the hot bowl and build it properly in iced form, it becomes...
Maison Genkai