Matcha Guides
Matcha in Switzerland: Why Prices Vary So Much
A budget matcha on a broad marketplace and a smaller premium tin from a focused tea house can look absurdly far apart on price.
Maison Genkai
Journal
Reflections on ritual, presence, and the objects that ground us
Comparisons & Reviews
Best Matcha Cafés in Switzerland (2026): 5 Addresses
Where to drink matcha in Switzerland: five café addresses in Zurich, Geneva, Lausanne and Basel, plus practical checks for a well-made cup.
Youssef Sarraj
Japanese Culture
The Art of Japanese Tea: Wabi-Sabi and the Tea Ceremony
Talking about Japanese tea without talking about wabi-sabi usually means missing the layer that gives the ritual its depth. Tea is not just a drink.
Maison Genkai
Recipes
Iced Matcha: 5 Recipes for Summer 2026
Summer is probably the best season to convert matcha skeptics. Once you take matcha out of the hot bowl and build it properly in iced form, it becomes...
Maison Genkai
Matcha Guides
Matcha Gift Set: The Perfect Christmas Gift
Giving matcha as a Christmas gift can be brilliant or completely forgettable. It is brilliant when the set is built around a real use case, coherent tools and...
Maison Genkai
Matcha Guides
Matcha and “detox”: a daily ritual, not a miracle
Making time for tea without treating it as a cure: practical ideas for a matcha routine without exaggerated promises.
Maison Genkai
Matcha Guides
Is Matcha a Miracle Product? (Spoiler: No)
No, matcha is not a miracle product. Sorry to disappoint you. If you landed here hoping to read that matcha would transform your health, help you lose 10 kilos...
Maison Genkai
Matcha Guides
Hojicha: The Roasted Japanese Tea Nobody Knows About (Yet)
If you've been paying attention to the Japanese tea world, you've probably heard of matcha. It's everywhere: in cafés, all over Instagram, in latte recipes.
Maison Genkai
Comparisons & Reviews
Hojicha vs Matcha: Two Teas, Two Worlds
Hojicha and matcha. Two Japanese names, two teas from the same plant, and yet two completely different experiences.
Maison Genkai